Master the art of conducting high-impact Problem Framing Workshops to identify key opportunities, align teams and stakeholders, kick off new initiatives with confidence, and drive faster, smarter decision-making.
We launched the Problem Framing Workshop in 2018 at Google, and since then Design Sprint Academy has taught 800+ product leaders how to use problem framing workshops to facilitate decision-making with stakeholders while keeping the customer focus. It's your turn now.
Dealing with difficult stakeholders, conflicting priorities, misaligned goals, and information overload demands a smarter, more effective way to work.
❌ Difficult stakeholders
Stakeholders pushing for features that don’t make sense?
❌ Lack of clarity
Struggling to articulate new value propositions, especially in the era of AI?
❌ No customer focus
Not sure what customers want, or how to do effective product discovery?
Can’t break free? It doesn't have to be your reality.
👌 With Problem Framing, you’ll follow a step-by-step approach that integrates the best of product discovery, data visualization, and workshop facilitation.
🎯 This structured method will help you uncover customer needs and connect them to the business goals, align stakeholders, and define the right problems to solve.
Achieve clarity in hours—not months—by identifying the right problems.
With tools and methods made for you, integrate them in any flow and watch your leadership skills grow.
The curriculum guides you through the entire Problem Framing process, step by step, from messy problems to clarity in depth. You'll learn to prioritize, align, and decide with proven methods trusted worldwide.
This module will give you an overview of the problem-framing process and the different scenarios in which you can use it.
In this module you will learn how to make sense, categorize and prioritize with your stakeholders what problems you should be working on.
In this module, you will learn how to identify and define your target customer, evaluate your research data, and decide what additional discovery you might need to do.
In this module, you’ll learn how to prepare for a problem-framing workshop, from identifying and engaging stakeholders to collecting and visualizing research data needed for decision-making.
In this module, you’ll learn how to run a problem-framing workshop with your stakeholders to define problems and align them on priorities.
Knowledge is great, but execution’s what’s at stake. Along with the course, you’ll gain access to the exact resources, tools, and templates we use with global brands like eBay, Siemens, Daily Mail, Red Bull, Adidas — so you can immediately apply what you’ve learned. It’s as practical as it gets.
2 Workshop Formats
Facilitation Resources
Customizable Templates
Live Coaching Calls
Problem Framing Community
Since 2018, Design Sprint Academy has been at the forefront of teaching and facilitating Problem Framing and Design Sprints for some of the world’s leading companies, including Google, Amazon, eBay, Siemens, Daily Mail, Red Bull, Adidas, and Zalando. With over 800 Product Managers trained and countless successful workshops facilitated, we bring real-world experience and proven methods to help you become a full-stack Product Leader.
Dana is a Senior Innovation Consultant and Co-Founder of Design Sprint Academy. With 20 years of experience, Dana has trained and coached hundreds of teams across industries, helping them validate ideas, reduce risks, and prioritize user needs.
Combining her background in psychology, facilitation skills, and expertise in design thinking, Dana designs training programs that empower teams to solve complex challenges and foster innovation. Her mission is to help others think creatively, run effective workshops, and design user-focused products.
John works with some of the world’s leading companies to align stakeholders on problems worth solving, uncover opportunities for growth, and launch successful products.
With a previous 15 years of experience as a Head of Product, John has firsthand knowledge of the challenges that come with building and launching products. It was through this experience that he discovered the power of Problem Framing—a solution he now facilitates with top brands to drive alignment, clarity, and better product decisions.
Here's what you'll get:
👥 For team licenses, reach out to us at start@designsprint.academy
We want to reward those who support us early while we finish building the remaining content. By joining now, you’ll secure the course at a significantly reduced rate:
€599
€799
€999
How is this course different from others?
First of all, there aren't any Problem Framing courses out there (if any). We developed this approach to tackle our own challenges with product development, stakeholders, and decision-making. It’s practical because we use it in our consulting work with teams from major organizations. When you take this course, you’ll be trained by doers, not just trainers.
Have others learned Problem Framing?
Yes! Since launching Problem Framing with product teams at Google in 2018, more than 800 product professionals globally have learned and applied this approach. Here is a few case studies and teams we have worked with: Google, Elm, Eurobank, Virgin Media, Blue Shield of California, Autodesk, NHS, RGA, Red Bull, Daily Mail, IFZA
Who is this course for?
This course is designed for product leaders and Agile coaches at every level as well as, external consultants, facilitators, and innovation managers who work with product teams. Whether you’re just starting or you’re a senior product leader, you’ll find practical tools and techniques you can immediately apply to lead effective workshops and make better product decisions.
Can this course help me advance in my career as a Product Manager?
Absolutely! By mastering Problem Framing, you’ll elevate your role, becoming the go-to person for decision-making. You’ll also build your facilitation skills, learn how to guide stakeholders, and ensure that data and customer insights drive decisions—key skills that will make you stand out because most product managers are simply not trained on how to facilitate decision-making and dealing with stakeholders.
Can I apply what I learn immediately?
Yes! The course is designed to be practical, with templates, tools, and workshop formats that you can use right away.
Can my company pay for the course?
Yes, many companies cover the cost of training and professional development. If you’re purchasing the course for a team, contact us for special team pricing options.
How will I receive ongoing support?
Along with the course content, you’ll get access to biweekly live coaching calls, where we’ll provide guidance and answer any specific questions. You’ll also be part of our exclusive Problem Framing Community, where you can connect with other product leaders, workshop facilitators, consultants, share insights, and get continuous support.
What is the refund policy?
We want you to feel confident in your purchase. If the course doesn’t meet your expectations or isn’t delivered as promised, we’ll refund you in full. And if the course launch is delayed, you’ll still receive free access once it’s available.
How long will it take to complete the course?
The course is self-paced, but on average, it can take 6–8 hours to complete the video modules, plus additional time for live coaching calls as needed and when you need them.